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Dreaming 2:30 pm
Introduced by Randy Ormston
each have a signature
How do we colour a project?
How do we choose a project?
How do we embrace the goals?
Design Approach, ask:
The anchor is the ‘big idea’ what most will
take from the experience
Emotion: involvement / open to new ideas
Personal insight / what do they get from it?
is a collaborative art… choose the people well
Round Table Discussion 2:35
Round Table Presentations 2:50
Each table picked a person to summarize.
off by asking, “What are you trying to do?”
dreaming changes scale
people you work with may have to give up something to you
Start with non-physical and work out to the physical
Ø Use your
the team that you will work with is important
the target, and the group… the culture, the client
the client’s needs
stop at the first solution
on the right foot, don’t lose the big idea
our group there were both designers, and those who work with designers
designer needs synergy and a clear definition of:
is the effect for the audience?
together on the dreams
should do background research
aware that your presentation will be filtered by the producers of the dream
the WOW factor
a sense of ownership
does marketing get involved? Does marketing have to be involved?
do you clarify… go deeply into the organization, and find out what they
want to achieve?
what point to you lock down the dream?
find out the dreams of those involved
stifle too soon
get your solutions too early
the essence of the idea
a champion of the idea
idea needs soul, powerful enough to sustain itself