Screaming 5:00

v                 Introduced by Bob Griffiths

Ø   3 phases of every project:

1. Do what?

2. By when?

3. I was always its greatest supporter!

Ø   To avoid the screaming

o   Understand the client

o    Nurture the relationship with key persons

Ø   Regardless of the intentions of the leadership, it takes effort to keep the vision flowing throughout the organization… keep the vision alive

Ø   It is important to work with the creative team

o   Understand where the creativity can take you.

o   Operations and creative have to respect each other

Ø   There are phases to a project: distinct and indistinct

Ø   There is a time when anything can happen

o   Then reality sets in

o   Then there is the start up, with the core people but a whole new set of players

Ø   The longer the project the more the diversions

Ø   Know when to flex and when to dig in the heels… that is when you need the team in the organization that you nurtured

Ø   Use technology wisely… it does not take the place of original thought

Ø   People wear out / get tired… Have safety valves

Ø   Tell the truth… with tact

Ø   Make changes if required

Ø   People, not technology, turn a dream into a reality

v        Round Table Presentations

o   Virginia Nuytten

Ø   Operating rules, clean efficient

Ø   Good / cheap / quick… pick two!

Ø   Need a technology team

Ø   Operational people should be involved in the beginning

Ø   Training is important

Ø   Why go high tech when you can go low tech?

Ø   Operation: conflict resolution

Ø   Does the facility serve a purpose?

Ø   The public: train, manage expectations

Ø   Everybody is disabled… keep that in mind at design stage

o   Pat Gemmill

Ø   Ways to reduce screaming… initially

o   Have user input throughout project

o   Reduce false expectation

o   There are different types of screaming, and it can be positive

o   External screaming: this is a direct emotion that shows involvement

o   Know what you are screaming about before you scream

o   Greg Davies

Ø   Be prepared to adapt

o   If the inhouse team cannot do it, bring in a team in a non-threatening fashion

Ø   Be prepared to tell a visionary that they may not be right

Ø   Be passionate

Ø   Buy a Macintosh (laughter)

o   Meg Stanley

Ø   Cause of screaming: budget! Lack of.

Ø   Most firms are small, no room to scream.

Ø   Have a well functioning team

o   One that functions with receptivity and equity

Ø   Deadline setting

Ø   Articulate objectives and goals

Ø   Sometimes there is no point in screaming

o   Ken Munro

Ø   Screaming is something relating to frustration… how to keep the vision on path

Ø   The keeper of the vision is key for continuity… the visions should be articulated at outset

Ø   Helps if everyone buys in at outset

Ø   Imagery is a good technique to express the vision and concepts

Ø   Have the client take ownership of vision… and the team members as well

Ø   Every project needs a good road map

Ø   Anticipate possible problems and have a backup plan

Ø   Contingency against screaming

o   Disaster plan

o   Team members multi-task

o   Carol Mayer

Ø   Relation with technology and operations… uncomfortable

Ø   Panic results from trying to reach a goal that was not set in first place

Ø   First we have to understand what are the objectives for technology in first place

Ø   Start off with no technology, and use it only if you need it

Ø   Always choose content and experience first, then move towards technology